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SALF Spokesman Travis Geisler

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For Immediate Release
Save A Life Foundation
December 6, 2004
Contact: Josh Roberts
Phone: 847-928-9683
Fax: 847-928-9684

NASCAR Driver Advocates SALF Programs in Schools

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Photo of Travis Geisler

Chicago, IL, December 6 - Travis Geisler, #36, a rising star in NASCAR's Busch Series, and the Save A Life Foundation (SALF) have teamed up with Comcast Communications to record a series of Public Service Announcements supporting SALF's mission to train every citizen, starting with schoolchildren, in pre-EMS.

Since 2003, NASCAR Drivers, including Dale Earnhardt Jr. and Geisler, have publicly endorsed and have been actively involved in supporting SALF's annual "Race for Life" campaign.  The Race for Life takes place during NASCAR's race season, raising funds to support SALF's basic life-supporting first aid training, including CPR, which is offered as a free service to all public schoolchildren.

SALF's budding relationship with Comcast is fueled through its connection with Comcast Vice President and SALF National Board member, Bob Ryan.  "We are very pleased at Comcast to be part of an important public service effort that will educate people on the importance of life saving training. The partnership between the Save A Life Foundation, NASCAR driver Travis Geisler and Comcast will offer a unique educational opportunity to local community and political leaders throughout the country," Ryan said.

"Unfortunately, in real life, medical professionals cannot be on hand at all times.  I feel it is crucial for people to understand basic life saving techniques, which may essentially be the difference between life and death." - Travis Geisler

Mayors from across the nation will infuse additional comments within these PSAs during the U.S. Conference of Mayors' annual conference in Washington DC over the week of January 16-21.  The PSAs will begin airing regionally at the first of the year, starting in Travis's home state of Pennsylvania.
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